Get cited by ChatGPT, Claude, Perplexity and the rest.
Playbooks, teardowns and original research on how to win the new AI-driven discovery layer. Written by operators, not consultants.
Playbook13 min readHow Healthcare Brands Get Cited by ChatGPT, Claude and Perplexity in 2026
Mayo wins. Hims wins. The branded drug page wins zero. The 3-lane YMYL playbook for pharma, providers and D2C health, with the 7-prompt test and the schema fix.
Hugo Debrabandere·Apr 29, 2026- Playbook13 min read
How SEO Teams Get Cited by ChatGPT, Claude and Perplexity in 2026
An SEO consultant runs 3 prompts. Aleyda hits 3, Kevin hits 2, his name hits 0. The 7-prompt test, 3 teardowns and how to productize GEO as a $3K-$8K audit.
Hugo Debrabandere·Apr 29, 2026 - Playbook12 min read
How SaaS Companies Get Cited by ChatGPT, Claude and Perplexity in 2026
A VP Marketing tests 4 Claude prompts. Linear shows in 3, his SaaS in 0. 51% of B2B buyers now start in chatbots, the 7-prompt funnel and 5 quick wins.
Hugo Debrabandere·Apr 29, 2026 - Playbook12 min read
How Marketing Agencies Get Cited by ChatGPT, Claude and Perplexity in 2026
The 7 prompts to baseline your invisibility in 5 minutes, the 3 patterns Tinuiti, Animalz and Edelman use to dominate AI answers, and the 5-step quick win agencies ship this week.
Hugo Debrabandere·Apr 29, 2026 - Playbook12 min read
How Ecommerce Brands Get Cited by ChatGPT, Claude and Perplexity in 2026
Perplexity routes 4x more shoppers to retailer URLs than to brand-owned PDPs. 7 prompts to test tonight, 3 named teardowns and the 5-step fix for this week.
Hugo Debrabandere·Apr 29, 2026 - Playbook12 min read
How Enterprise Brands Get Cited by ChatGPT, Claude and Perplexity in 2026
Only 7.4% of Fortune 500 brands optimize for AI search. 7 prompts to baseline tonight, 3 named teardowns (Salesforce, ServiceNow, IBM) and the 5-step quick win for this quarter.
Hugo Debrabandere·Apr 29, 2026 - Playbook13 min read
How Fintech Brands Get Cited by ChatGPT, Claude and Perplexity in 2026
A founder asks ChatGPT for the best startup bank. Mercury wins, Brex follows, his Series A fintech is absent. The 7-prompt test, Stripe and Ramp teardowns, 5-step fix.
Hugo Debrabandere·Apr 29, 2026 - Playbook13 min read
How Travel Brands Get Cited by ChatGPT, Claude and Perplexity in 2026
Booking owns 14.5% of hotel-query citations. NerdWallet outranks Hyatt's own site. The 7-prompt test, 3 teardowns and the 5-step fix for the agentic travel funnel.
Hugo Debrabandere·Apr 29, 2026 - Playbook12 min read
How Legal Brands Get Cited by ChatGPT, Claude and Perplexity in 2026
77.67% of legal queries trigger an AI Overview. Cornell LII, Justia and Wikipedia own the citations. 7 prompts, 3 platform teardowns and the 5-step fifth-slot playbook.
Hugo Debrabandere·Apr 29, 2026 - Playbook12 min read
How Local Businesses Get Cited by ChatGPT, Claude and Perplexity in 2026
45% of US consumers use AI for local discovery, +7.5x YoY. Yelp, Tripadvisor and Reddit own the AI pack. The 7 city-modifier prompts, 3 teardowns and the 5-step quick win for multi-location chains.
Hugo Debrabandere·Apr 29, 2026
